Art Talk: Pricing Your Work with Confidence and Clarity

Art Talk: Pricing Your Work with Confidence and Clarity

Pricing artwork is one of the most challenging — and emotionally charged — aspects of an artist’s career. Yet it is also one of the most important decisions you will make.

In this practical and honest conversation, Claudia Fiks will guide artists through the essential principles of pricing with clarity, strategy, and long-term vision. Drawing from her experience as a gallery director, curator, and arts administrator, she will break down the key factors that influence pricing: scale, medium, consistency, career stage, market positioning, collector psychology, and gallery structures.

Claudia will address common mistakes artists make — including why underpricing can be just as harmful as overpricing — and how to develop a pricing structure that supports both professional growth and financial sustainability. The session will also explore how pricing evolves over time, how to adjust when entering new markets or gallery relationships, and how to speak confidently about the value of your work when engaging with collectors.

This talk is designed to replace confusion with strategy. Artists will leave with practical tools, greater confidence, and a clearer understanding of how to align their pricing with their goals and today’s art market realities.

Registration Includes:
• Written reference materials
• A professionally edited post-event recording (with non-essential gaps removed for clarity)

Investment:
TAG Artist Members: $5
General Public: $15
Can’t attend live but would like the edited recording and written materials? $25

REGISTER HERE